At Nash Packaging, we’re here to provide top-quality product packaging supplies – but we also do so much more. We take pride in helping numerous clients perform on-time, high-functioning shipping processes.
Unfortunately, many companies – even huge ones with great reputations – have a lot of basic errors built into their packaging and shipping processes. Here are a few of these simple mistakes, and how to stay away from them.
In today’s modern age, many companies are updating packaging design to increase usability and customer experience. If you’re lagging behind here, you could see real negatives. You should be actively doing research on your target market, and then designing a strategy for updating your package design based on the results of your research. Note things like colors, shapes and textures and how they speak to your brand and products, as well as your target market.
When it comes to the overall cost of your packaging, size and specifications of the film you use is very important. Shrink film is generally priced out by gauge and width – thicker gauge will have a higher cost, but this cost is often simply necessary for many products.
Keep an eye out for modern products here as well, however. Thinner films that still boast high strength are now available, and these can reduce the costs to your machinery and the time it takes to make a proper seal.
Your packaging machinery needs regular preventive maintenance, especially close to the busier seasons of the year. The last thing you want is for a major, costly part of your machinery to break down when you need it most. Ask your machinery provider about all necessary details for maintenance.
Finally, be sure you’re using the right simple product – using the wrong one might turn off your target audience. Make sure there aren’t any additional or unnecessary elements to your packaging, and make sure the package fills its desired purpose. For instance, a package that needs to be easily resealable but isn’t in resealable packaging is going to disappoint a customer and make them more likely to use a competitor next time.